Product and interaction design community

“A beautiful product that solves a problem no one has will fail. An ugly product that solves a real problem well can succeed.”
The grid, font, colour, and aesthetic style are irrelevant without a clearly defined intended outcome ?
Paul Adams writes about product and interaction design community and how too many designers are designing to impress their peers rather than address real business problems:

“Looks awesome!” How the Dribbble community rewards superficial work

In the last year I’ve reviewed a lot of product design work from job applicants, at Facebook and now at Intercom, and I’ve noticed a worrying pattern. Too many designers are designing to impress their peers rather than address real business problems. This has long been a problem in creative advertising (where creative work is often more aligned with winning awards than with primary client business objectives) and its becoming more prominent in product and interaction design.

Articles about product and interaction design community

http://insideintercom.io/the-dribbblisation-of-design/
http://insideintercom.io/how-to-hire-designers/