“A beautiful product that solves a problem no one has will fail. An ugly product that solves a real problem well can succeed.”
The grid, font, colour, and aesthetic style are irrelevant without a clearly defined intended outcome ?
Paul Adams writes about product and interaction design community and how too many designers are designing to impress their peers rather than address real business problems:
“Looks awesome!” How the Dribbble community rewards superficial work
In the last year I’ve reviewed a lot of product design work from job applicants, at Facebook and now at Intercom, and I’ve noticed a worrying pattern. Too many designers are designing to impress their peers rather than address real business problems. This has long been a problem in creative advertising (where creative work is often more aligned with winning awards than with primary client business objectives) and its becoming more prominent in product and interaction design.