Advice For Designers by Hartmut Esslinger

Advice For Designers by Hartmut Esslinger, the founder of the legendary design firm Frog Design: what motivated him to start frog and five key lessons from his legendary career.

Advice For Designers by Hartmut Esslinger

Products are not for themselves, products are for us.
And it must be understood that it’s not about aesthetics
and being cool or whatever.
It’s about real life, improving real life.
People want to be convinced by emotion not by rationale.

I think you should always do more than what people ask for.
Or we should not only look for what they ask for,
but what they would like to do if they had the courage to ask for it.